The new Boston Harley-Davidson retail space consists of a 50,000 SF showroom and service center with an adjacent 25,000 SF long-term motorcycle storage facility.

An extensive programming phase, coupled with feedback from each of the various departments, was necessary for Studio Troika to ensure proper adjacencies and highly efficient circulation. The use of an existing building with a large CMU-demising wall created several issues with the existing space but allowed for a unique solution utilizing an interior and exterior structural brace frame that would become the major defining elements of the design.
The upper level of the double height space was used a curated display for antique motorcycles. These surround the entire retail area to create an immersive experience.
Studio Troika
Merchants Row Shopping Center
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