This new space was designed as the headquarters
for the global marketing and footwear design group
for PUMA. The open space was organized around
a central gathering / collaborative space similar to
a campus quad where the different groups would
be encouraged to cross paths and collaborate. The
project goals included flexible pods of non traditional
workstation clusters organized around a variety of
huddle rooms, conference rooms, re configurable
meeting spaces, and product development rooms.
The traditional reception area was replaced by a
combination virtual retail space and social area, so
that visitors to the space enter into a lively space that
represents PUMA’s brand.