oath

2017

Unbuilt

Opening its first location in Nantucket, MA in 2015,

Oath has been successfully expanding into several

neighborhoods around Boston and the greater

Boston area. Moving forward, they are looking into

different ways people can experience their brand,

i.e., at retailer stores. This marketing project called

for a set of renderings to help third parties envision

Oath stands inside their stores. Different options

were taken into consideration including a linear form

with and without seating and an “end cap” form

similar to their existing stand in South Station.