Harley-Davidson

80,000 sq.ft

2014

Revere, MA

The new Boston Harley-Davidson retail space consists

of a 50,000 sf showroom and service center with

an adjacent 25,000 sf long term motorcycle storage

facility. An extensive programming phase coupled

with feedback from each of the various departments

was necessary to ensure proper adjacencies and

highly efficient circulation. The use of an existing

building with a large CMU demising wall created

several issues with the existing space but allowed

for a unique solution utilizing an interior and exterior

brace frame that would become the major defining

elements of the design. In lieu of Harley-Davidson’s

push for green design the entire rooftop is covered

in photovoltaic’s that act dually as required rooftop

ballast.